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January 14, 2007

Hmm. Okay.

So, I have a meeting next week for which I need to have a vision of the Cricket Feet "corporate identity." I know. *shudder*


But the truth is, we're coming up on the fifth anniversary of Cricket Feet, Inc., and I haven't got a damn clue what we're about, in terms of branding.

We cast. We publish. We do really geeky computer junk. We support my addiction to writing for and speaking to actors.


But what are we about? What's our business plan? What's our identity?

Use the comments section to give me a word or two, if you have a thought. If you want to read my casting philosophy, FAQ, or way-too-damn-long bio, have at it. Every producer and actor says working with me is exactly like they thought it would be, after having read my casting philosophy. But casting is soooooooo only a sliver of what Cricket Feet, Inc., is about, right?

Posted by bonnie at January 14, 2007 3:24 AM


Okay we have to find some good advertising/Marking souls out there. A/M people code red ,help needed.

I will get my little wheels spinning.Creative services something but that service thing sounds a little sterile. "Cricket feet dream builders and ............. let me get back to you Bon!

Dream building and acting seminars?? Sorry I'm thinking while tyoing lol

Posted by: Mary Carlisle at January 14, 2007 7:52 AM

Good girl! Take it to the people!

You are my kind of client...

Posted by: communicatrix at January 14, 2007 11:21 AM

You have to concentrate on what makes you special. And you have to own what that difference is. My company (not mine, but where I work) does marketing for schools and institutions. And whenever we are branding a school, it's all about the school embracing who is a perfect fit student, and getting those students. It's not about getting anyone and everyone enrolled. So, who is your perfect fit client? What is your institutional value? Anyhow, drop me a line and I'll send you to our website (I'm no link whore). It's not my visual aesthetic, but the case studies might help you...

Posted by: rebecca mccullough at January 14, 2007 3:48 PM

cricket feet publishing supplies ad hoc solutions to a clientele seeking to empower themselves with information that fuels their personal and professional development...or something.

Posted by: Babes at January 14, 2007 5:16 PM